.New Delhi: Boldfit, a direct-to-consumer (D2C) health and fitness brand has actually onboarded Indian cricketer KL Rahul as a company emissary and a financier in the business, it shared with ETRetail.Without disclosing the specific percentage of risk the cricketer has actually taken, the firm claimed it is actually a significant and key investment.This partnership aims to leverage KL's great level of popularity, particularly one of youth and fitness lovers, to extend Boldfit's dip untapped markets as well as demographics all over India.Sharing concerning the label's development plannings, Pallav Bihani, creator and also CEO of the business stated, "Our experts are going all-in on expanding our activewear and footwear groups, which are set to redefine the health and fitness market. These segments are our future development motors." Presently, physical fitness and also yoga exercise extras steer the majority of Boldfit's sales, Bihani shared.In the fiscal year 2022-23, the D2C brand achieved an income of Rs 73 crore. With critical efforts and also this alliance, the brand strives to get to an earnings of Rs five hundred crore by FY26. Established in 2018, it currently offers over 1 crore customers each year as well as targets to grow this range to 5 crore through this alliance. Likewise, it is boosting its own source chain structure to make sure quick delivery and also regular item availability.Looking onward, the D2C startup counts on a surge in internet web traffic, social media interaction, and also much higher sales throughout our front runner classifications.
Published On Aug 1, 2024 at 10:46 PM IST.
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